How to do a quick and free competitive research

February 23, 2010

If you work for an internet/technology startup that has no money to purchase market research or to pay big bucks to consultants to spit out nice reports on your competitive landscape, here are a few free tools that you can use to monitor your competitors online.

1. Get some basic info about the company has some great information about plenty of startups. On one page you can find a basic overview of the company, links to websites and blogs, information about venture funding and investors, links to founders’ and employees’ profiles, products, dates founded and funded, links to TechCrunch articles and – especially useful if you are researching phone apps – unique visitors.

2. Use Google Insight Search

Use Google Insights Search. Search for the name of your competitor and filter under United States. You will see the results of how popular your competitor is –  broken down state by state. You can drill down into the regions, or you can look into the analysis by search terms. You can get a good idea on where your competitor is popular and about the timeline trend of their popularity.

3. Monitor the buzz

Do you want to know which one of your competitors is most talked about on the blogosphere? There are a couple ways to find out. My favorite is BlogPulse by Nielsen. You can drill down into the messages or see the buzz trend.

What about tracking the buzz on Twitter? Techie Buzz lists 5 ways to measure popularity on Twitter. The one that works the best for me is Twitter Score.

An amazing way to monitor all Social Media buzz at once is using HowSociable. You can compare popularity of your brand across 32 different social media platforms within seconds and view mentions of your brand on each of them. How great is that!!

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February 21, 2010

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